Consumers are/aren't hot for mobile TV, Part III
In the last
episode of CA/AHFMTV, we opined that that Nokia's recent European
survey's "optimistic results could have nothing to do with the fact that Nokia wants to sell people DVB-H
handsets," and now here Siemens comes and hits us with some equally "curious" findings. Unlike earlier
studies by InSightExpress
and IDC, the
Siemens poll of 5,300 folks from eight different countries (5,293 from Germany and one each from Brazil, Canada, China,
Italy, Russia, South Korea, and the United States, we suspect) indicates that in addition to a high desire for email
on-the-go, 59% of people are "interested in" mobile TV. Also rather surprising (at least in light of the
non-manufacturer-sponsored studies) is the fact that 62% of survey respondents are itching to download tunes onto their
cellphones. This surely isn't the last word on the matter, so stay tuned for the next twist and/or turn in this
statistical soap opera, when we may present more numbers that will shock and amaze you.
















Im interested but:
-Its a free service
-I can connect to a bigger display (tv, monitor)
I agree. I don't want to have to pay an extra $25 a month to have it. I mean, it'd be cool when your in the waiting room or something but, really, I'm paying $75 a month of TV at home and I'd rather watch the HD TV at home.
not sure why anyone even cares about this study or that study or really takes any of it seriously. The first thing anyone should learn about statistics is that you can make the data say anything you want it to. The only true measure if anyone is really interested in mobile tv is if people actually buy and use the devices.
It's cool...