The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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The ogo was never meant to be a phone.
As for why it failed, there are plenty of reasons.
1) Bad timing, as already mentioned
2) Ugly design. Looks like a happy meal toy. Feels like a happy meal toy.
3) Lack of features. No phone capability, no camera, no web browsing.
4) Limited email compatibility
5) Bad pricing compared to other options. It was like $15 for one email/ im service. But if you use aim but have a yahoo email, that's an extra $3. So it's $18 a month or more, and you have to carry around another device. An ugly, awkward, cheap-looking one, at that. Why would anyone want one when you could buy something like the Sidekick, which has all the features of the Ogo and more- doubles as a phone, has a camera, up to 3 email accounts, web browser (and does a better job at all of them, too), looks much better, and is only a few dollars a month more?