Number of applications downloaded from the iPhone App Store
After hitting a historic 1 billion downloads, Apple says the store cleared another half a billion apps in the following three months.
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The operators haven't really helped this situation, since they try and play down the brand and model of the device as much as possible.
They want you to buy a Vodafone phone, not a Nokia phone. That really doesn't help when you need support on the phone.
Another problem is the terrible naming conventions manufacturers use. K800i, N80, P300, blah, blah, blah really isn't memorable in any way. I think Motorola did the right thing when they gave their slim flip phone a name as well as a model number. Even without vowels (or because of it?), the RAZR is easy to remember.