T-Mobile on the cusp of an image overhaul?
posted Sep 30th 2006 6:23PM
We're putting this story together piecemeal, but we've collected enough intelligence at this point to venture a guess that T-Mobile will be launching a moderate rebranding effort in the next month or so. Headlining the evidence is, of course, news that they'll be dropping (or significantly scaling back) use of Catherine Zeta-Jones as their spokesperson. Exhibit B, then, is the almost Skype-like font seen on the shot of T-Mobile's spec sheet for the upcoming Motorola V3t, which looks distinctly unlike anything they're presently using. Finally, we've heard rumblings that their well-known slogan, "Get More," will be getting the boot before too long. All this comes at a time when T-Mobile's stealing a good deal of the American carrier spotlight, what with their impending launch of the hotly-anticipated Dash and UMA service; that's all well and good, but more importantly, who's going to replace Catherine?
Obviously, for UMA, you need Uma Thurman.
I found out on the T-Mobile dealer website (which I somehow found via Google when I was searching for more info on their MyFaves plans) that their new slogan will be "Stick Together".
I can only imagine the jokes now... "stick together for 2 years"...
My Faves is gonna be Charles Barkley.
Hope they drop that awful pink.
I vote as well for UMA THURMAN... OR UMA Pemmaraju.
They are ditching Zeta-Jones as of oct 2 all brochures and pamphlets with her image will be replace and "get more" is no more. Now the slogan is "Stick Together". On Oct 2 T-Mobile will launch My Faves wich will allow people with My faves enabled handsets to have unlimited calling to any five non toll us numbers.
Hey T-MO when ur done with catherine zeta can i get next.
That picture doesn't really look like catherine zeta jones o.0.
maybe i'm wrong. but it doesnt! lol
I think Saigon is going to be the next spokesperson...
I hope they don't family-tize it. I like how T-Mobile was the more sophisticated company of the US Celluar companies.
According to my close friends at T-Mobile's Colorado Springs call center (which is nearby to where I live and work), the new slogan is actually "keeping you connected to the ones you care about most". A little long winded, yes, but that's apparently what is now gracing nomenclature, banners and the like throughout the facility. I picked one of them up to have lunch (and of course, show off my new BlackBerry Pearl), and noticed it in the reception area.
No the slogan is "stick together"
It is already up on their website
https://www.t-mobile.com/
Too bad the slogan will not be something related to TMobile getting more phones that people want, phones that are not exclusive since other carriers have had them for years, or more choices when it comes to phones...
Jason -- looks like my slogan and "stick together" are both correct.
My slogan now appears here:
https://www.t-mobile.com/Company/
In terms of marketing, "stick together" is more of a tagline than a company slogan, at least it is at the ad agency I used to work for (which coincidentally, handles T-Mobile).