Estimated time drivers save by using real-time GPS traffic updates
Drivers that use GPS systems with real-time traffic info spend 18% less time behind the wheel than those who do not.
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According to Verizon, initially, the ads will only be on the mobile web 2.0 service, not on vcast, or vcast music. During the rollout, the ads will only be on 3rd party pages like the ESPN or Maxim online pages. Customers will not be able to opt out, but "As with advertising in other media - TV commercials, newspaper ads, billboards, radio spots - customers can choose to skip right over them."
Also, as this is a trial, customer reactions and feedback will be closely monitored.