And no offense Charles, but the move away from the Cingular brand is just NOT a good idea for personal services. Chris has it right. AT&T just isn't a "personal" company, it's seen as a corporate stuffed shirt and no amount of advertising is going to change that perception.
To take the AT&T name entirely is to embrace all the good and the bad decisions (mostly the bad), the traditions and all the crazy baggage AT&T has accumulated over the years. You'll have folks across each department saying "We're AT&T now we have to do this the AT&T way". And that way frankly is not going to work in the new century. All I can say is, good luck... you will need it. Nice cushy job tho, you're probably not going anywhere for a while ;D
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
And no offense Charles, but the move away from the Cingular brand is just NOT a good idea for personal services. Chris has it right. AT&T just isn't a "personal" company, it's seen as a corporate stuffed shirt and no amount of advertising is going to change that perception.
To take the AT&T name entirely is to embrace all the good and the bad decisions (mostly the bad), the traditions and all the crazy baggage AT&T has accumulated over the years. You'll have folks across each department saying "We're AT&T now we have to do this the AT&T way". And that way frankly is not going to work in the new century. All I can say is, good luck... you will need it. Nice cushy job tho, you're probably not going anywhere for a while ;D