With Cingular being the primary sponsor of Jeff Burton, I think it is highly ridiculous for this clause to prevent AT&T from changing the logo. Why should AT&T spend money on sponsoring a car with a brand name that they no longer use?
Technically, if the clause states that no other telecom company can sponsor a racer, then AT&T should be allowed to make the logo change anyway!
Despite what Sprint-Nextel might be trying to say, it is the same company with a new name...there is no new telecom entering the sponsorships.
Personally, I think Sprint-Nextel is the "whiner" in this instance.
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
With Cingular being the primary sponsor of Jeff Burton, I think it is highly ridiculous for this clause to prevent AT&T from changing the logo. Why should AT&T spend money on sponsoring a car with a brand name that they no longer use?
Technically, if the clause states that no other telecom company can sponsor a racer, then AT&T should be allowed to make the logo change anyway!
Despite what Sprint-Nextel might be trying to say, it is the same company with a new name...there is no new telecom entering the sponsorships.
Personally, I think Sprint-Nextel is the "whiner" in this instance.