He called AT&T 'blue' because in the world of AT&T Mobility, 'Blue' is the term for anything branded or having to do with AT&T, and 'Orange' is the term for anything branded or having to do with Cingular. Technically, IBM is known as 'Big Blue'.
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You really just called AT&T "Blue?" Ever heard of a company called IBM?
He called AT&T 'blue' because in the world of AT&T Mobility, 'Blue' is the term for anything branded or having to do with AT&T, and 'Orange' is the term for anything branded or having to do with Cingular. Technically, IBM is known as 'Big Blue'.