Let the hive mind of Engadget get that for you.
"I'm in the market for a new phone and money isn't a limitation. I'm also not partial to any particular US carrier, but here are some of the features I'd like to have: WiFi, GPS, good coverage in lots of places, push Gmail (a must!), physical keyboard (a must!), a touchscreen, decent battery life and a relatively slim body. And please, nothing that has a fruit logo on it. No offense to the fruit fans, though. Thanks!"
Don't be fooled. No profitable company does anything for the sole purpose of benefitting someone else, without getting something in return.
Corporate altruism is a myth.
But, at least they are making the image. It's a start.