Corporate branding...when switching to an even more iconic brand has risks. I imagine that AT&T wishes they could keep both brands, without losing any recognition or having them compete against each other. Tough thing to do, but maybe they could have brought in "ATT Mobility" as a premium brand and then re-formed Cingy as their consumer brand. One road takes the low volume / high margin route, while the other takes the high-volume / cutthroat margin route.
Who knows, but it seems a bit incongruous to have such premium phones sitting next to whatever it is they're giving away for free this month.
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Corporate branding...when switching to an even more iconic brand has risks. I imagine that AT&T wishes they could keep both brands, without losing any recognition or having them compete against each other. Tough thing to do, but maybe they could have brought in "ATT Mobility" as a premium brand and then re-formed Cingy as their consumer brand. One road takes the low volume / high margin route, while the other takes the high-volume / cutthroat margin route.
Who knows, but it seems a bit incongruous to have such premium phones sitting next to whatever it is they're giving away for free this month.