The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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If you look at that ad closely, the date on the NY times page that the phone is browsing is October 2, 2006. That commercial probably wasn't filmed in October of last year, so the web page being shown might not have flash, it could just be a place holder with an image of what was there...