The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Fixed costs can be spread out through their production, Apple plans on getting their units into like 1% of the World's cell phone market, or 10 Million, by the end of 2008 they're easily able to recover those fixed costs quickly if they succeed in their goals.