The amount of electronics thrown away rather than recycled in 2007.
The EPA reports that 82% of electronics disposal in 2007 ended up in the garbage (mostly landfills) rather than a recycling center. (source: EPA, July 2008)
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It will never turn into such a frenzy as over here. Americans are conditioned from the cradle to respond to marketing - which they've dutifully done.
Sure Europeans are going to want their gadgets, but they are used to 3G and ritzier, heavily subsidized phones.
As for Apple's choices of partners: they'll prefer to deal with whoever is willing to roll over like ATT, not necessarily who's biggest or best.