End exclusive agreements and let service providers compete on the services they provide.. not on locked hardware they sell you at a "discount" and then they jack up the prices of their service to cover the cost. And if you are happy with your cellphone and don't want to upgrade, you pay the cost of the subsidy anyhow.
Let phones be marketed and sold as phones, let services compete and be sold as services.
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End exclusive agreements and let service providers compete on the services they provide.. not on locked hardware they sell you at a "discount" and then they jack up the prices of their service to cover the cost. And if you are happy with your cellphone and don't want to upgrade, you pay the cost of the subsidy anyhow.
Let phones be marketed and sold as phones, let services compete and be sold as services.