And you can bet that the Sony headset packs a lot more features than the Apple one. I admit I haven't checked, but I doubt that the Apple head set support active noise supression for example.
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I think it looks like an uglier version of the Sony "HBH-IV835"
http://www.sonyericsson.com/spg.jsp?cc=gb&lc=en&ver=4000&template=pip1&zone=pp&pid=10417
And you can bet that the Sony headset packs a lot more features than the Apple one. I admit I haven't checked, but I doubt that the Apple head set support active noise supression for example.