The amount of electronics thrown away rather than recycled in 2007.
The EPA reports that 82% of electronics disposal in 2007 ended up in the garbage (mostly landfills) rather than a recycling center. (source: EPA, July 2008)
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why would they be pushing the n95? its the e90 that is at the forefront right now. n95 has been out to long.
I think the N95 is still a "phone for the masses" (you know, the masses with $700 laying about for a phone) unlike the E90, a phone for the super-dedicated. Plus it looks an awful lot like a computer, so saying computers would have envy over tiny computers isn't as amusing.
Remember, this ad campaign is focused on Europe, where the N95 is pretty inexpensive if you get it with a contract. Vodafone UK has it for free if you get a high end service plan, so you really don't have to have $700 laying around if you happen to live in a country with a decent mobile carrier (i.e. not the USA or Canada).
http://shop.vodafone.co.uk/index.cfm?go=paymonthly.productdetails&pid=445&WT.svl=link1