http://mobile.engadget.com/2007/08/15/firefly-mobiles-flyphone-with-dynamic-keypad-hits-fcc/ Engadget Mobile Comments for Firefly Mobile's flyPhone with dynamic keypad hits FCC http://mobile.engadget.com/media/feedlogo.gif http://mobile.engadget.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://mobile.engadget.com/2007/08/15/firefly-mobiles-flyphone-with-dynamic-keypad-hits-fcc/http://mobile.engadget.com/2007/08/15/firefly-mobiles-flyphone-with-dynamic-keypad-hits-fcc/
Maybe the sales of their original four-button phone weren't as good as they had expected?]]>Aug 15th 2007 2:50PMhttp://mobile.engadget.com/2007/08/15/firefly-mobiles-flyphone-with-dynamic-keypad-hits-fcc/http://mobile.engadget.com/2007/08/15/firefly-mobiles-flyphone-with-dynamic-keypad-hits-fcc/
Smart people working there I tell ya.

They marketed the original to parents who don't want to pay for the extra features. But when overprotective parents rushed out and bought them the kids didn't want the damn things because the kids saw them as completely useless.

Marketing something to parents for kids NEVER works because what parents think kids want and what kids actually want are almost never the same.

If you want to sell to kids make something they will want, and they'll do the marketing (incessant nagging) on their parents to buy it.

Do it the other way around, sell to parents and get them to push it on the kids and you'll be out of business in no time.

I guess Cingular dropping the device in the USA and Rogers doing the same in Canada caused them clue in that kids are far more technology savvy then adults and are more likely to use the added features in their phones then their parents are. ]]>Aug 16th 2007 1:50PM