Ok, it's crazy in the first place for an company to be advertising that they screw up the fewest times? Would you fly an airline who's tagline was: "Fewest crashed planes?" I mean come on. They all rope us into a two year contract because all of their service sucks. US consumer have got to become more demanding about our cellular phones, plans, availability and quality or it isn't going to get better.
you just totally compared apples to oranges...planes crashing vs dropped calls. dropped calls are something that is something that is an accepted part of having a cell phone and is unpreventable, so it is something that if your company is better than the others at it you should advertise it
ok, Will... whatever... I think what Stuart is saying is that a, "We suck less," argument isn't compelling. To your point, AT&T's message is not that they *are* better than other carriers. If it were, they would be advertising in a positive sense, a la, "Greatest call completion" or whatever.
actually its quite simple while a comparisson to a plane crashing isnt really accurate. they use fewest dropped calls because that is far more understandable to a stupid person then GREATEST NUMBER OF COMPLETED CALLS as well as easier to say and remember. i have att and can say in general the only time i get dropped calls is when switching between 3G and their awful EDGE network however when i am stationary on one network or the other its rare that i have a drop call and do in fact get quite good signal.
But back to the problem at hand, from a sales perspective people dont think about a completed call and with cellphones specificallyt it more likely that your to say well how often does it fuck up. because as previously stated with mobiles we expect a certain level of instability to come with although we would like it to fucntion as well as a lan line it just doesnt happen for 99% of people, and as far as a networks coverage goes the phone makes a huge part of the reception as does your location, typically a area with a large population area (like nyc or LA) will get lots of reception because there is a large subscriber base they need to satisfy. as you move away to different areas carriers will have better coverage then others it is in fact very difficult to compare any of the carriers unless your asking someone who has it already and goes the exact places you go. because i know for me at least i can have 6 bars of signal in my house and 20 feet to the left be struggling for 2.
i had it even worse with tmobile and i know people with verizon who bitch about the same thing. i dont know anyone who has sprint so i cant ask them how bad their service is.
But generally speaking when asking about cellphone carriers i tend to ask how bad it is rather then how good it is.
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Ok, it's crazy in the first place for an company to be advertising that they screw up the fewest times? Would you fly an airline who's tagline was: "Fewest crashed planes?" I mean come on. They all rope us into a two year contract because all of their service sucks. US consumer have got to become more demanding about our cellular phones, plans, availability and quality or it isn't going to get better.
you just totally compared apples to oranges...planes crashing vs dropped calls. dropped calls are something that is something that is an accepted part of having a cell phone and is unpreventable, so it is something that if your company is better than the others at it you should advertise it
ok, Will... whatever... I think what Stuart is saying is that a, "We suck less," argument isn't compelling. To your point, AT&T's message is not that they *are* better than other carriers. If it were, they would be advertising in a positive sense, a la, "Greatest call completion" or whatever.
actually its quite simple while a comparisson to a plane crashing isnt really accurate. they use fewest dropped calls because that is far more understandable to a stupid person then GREATEST NUMBER OF COMPLETED CALLS as well as easier to say and remember. i have att and can say in general the only time i get dropped calls is when switching between 3G and their awful EDGE network however when i am stationary on one network or the other its rare that i have a drop call and do in fact get quite good signal.
But back to the problem at hand, from a sales perspective people dont think about a completed call and with cellphones specificallyt it more likely that your to say well how often does it fuck up. because as previously stated with mobiles we expect a certain level of instability to come with although we would like it to fucntion as well as a lan line it just doesnt happen for 99% of people, and as far as a networks coverage goes the phone makes a huge part of the reception as does your location, typically a area with a large population area (like nyc or LA) will get lots of reception because there is a large subscriber base they need to satisfy. as you move away to different areas carriers will have better coverage then others it is in fact very difficult to compare any of the carriers unless your asking someone who has it already and goes the exact places you go.
because i know for me at least i can have 6 bars of signal in my house and 20 feet to the left be struggling for 2.
i had it even worse with tmobile and i know people with verizon who bitch about the same thing. i dont know anyone who has sprint so i cant ask them how bad their service is.
But generally speaking when asking about cellphone carriers i tend to ask how bad it is rather then how good it is.