The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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I agree, this definitely looks a little fishy.
On a side note though, I do agree that its only a matter of time before someone comes up with a similar product and a much lower price. Lets face it, Jobs and co are making an estimated 53% profit on the iphone!