http://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/ Engadget Mobile Comments for Microsoft exec rekindles iPhone rival rumors, gives Zune a B- http://mobile.engadget.com/media/feedlogo.gif http://mobile.engadget.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/http://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/Sep 5th 2007 10:13AMhttp://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/http://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/Sep 5th 2007 12:21PMhttp://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/http://mobile.engadget.com/2007/09/05/microsoft-exec-rekindles-iphone-rival-rumors-gives-zune-a-b/
Enter market late with unexciting first version of product.

Analyze market response.

Identify competitor with something better and better market approval.

Purchase competitor.

Relaunch competitor's previously released product as "new" Microsoft product.

Lather, rinse, repeat.

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