Sprint scores silly marketing points, pairs BlackBerry 8830 with private island

Sprint must figure that if you need a phone whose name includes the phrase "World Edition," you're probably the jet-setting type. Like, the type that needs a private island, apparently. A tipster pointed us out to a pretty clever new ad campaign involving Sprint's BlackBerry 8830 World Edition that offers an enticing combo package: an 8830 for $200 (after contract and rebates, of course) and an "Exotic Island plus amenities" for a shade over ten mil. Total cost: $10.5 million. Of course, if you actually go through the process of trying to place an order, the site calls you out on it -- but here's where it gets interesting, they actually offer to take your information through an email and get you in touch with the appropriate brokers if you are, in fact, serious. Talk about customer service!

[Thanks, Jake]

[(Unverified) Posted Sep 7th 2007 4:14PM]

For 10.5 million, I hope the island works better than BIS does. It's been down across large swaths of the country (on multiple carriers) for the better part of the day.

[derX Posted Sep 7th 2007 4:24PM]

Wait just a doggone minute, Sprint's cust. service is helping people with real estate but they couldn't even resolve an error with my father 's anomalously high phone bill readily?

Dude, get the phone cust. service tight, first, then start Sprint Isles Real Estate, or whatever the hell they wanna call it.

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Oh yeah, at face value, this market ploy seems pretty pitiful.

[(Unverified) Posted Sep 7th 2007 5:51PM]

seriously,

how about they work on NOT keeping me on hold for an hour and leave the Real Estate to someone else.

Sprint, get back to me!

[(Unverified) Posted Sep 7th 2007 5:53PM]

,

[(Unverified) Posted Sep 7th 2007 6:38PM]

LMAO @ Sprint selling Islands

[(Unverified) Posted Sep 7th 2007 7:04PM]

Does the island even have Sprint service?

[(Unverified) Posted Sep 7th 2007 9:50PM]

Good deal Sprint. Eff the haters!!

[(Unverified) Posted Sep 8th 2007 9:12AM]

Lol, island selling.

[(Unverified) Posted Sep 8th 2007 9:30AM]

I'd buy it. If I had the money.

[(Unverified) Posted Sep 11th 2007 12:25AM]

I think this is absolutely BRILLIANT marketing on the part of Sprint. Thank God there is some REAL innovation in this space!

[(Unverified) Posted Sep 18th 2007 9:34PM]

I have a great sense of humor and am very open minded but for some reason I find this ad offensive and tasteless. With all the problems that could be solved with 10.5 billion dollars, the implied arrogance in the ad just does not strike my funny bone.

[(Unverified) Posted Sep 20th 2007 12:12AM]

Take that stick out of your ass. $10.5 Million, not billion.