Let the hive mind of Engadget get that for you.
"I own an iPhone 3G and I'm looking for a decent speaker / alarm clock for it. I am going to listen music in a mid-sized room, so I want nice quality speakers with solid bass. I also want to use it as an alarm clock, so it would be great if there is such a feature. The price can be low-mid to mid-high range. I was looking at the Klipsch iGroove SXT; it's powerful, slick and the reviews are good, but it doesn't have an alarm clock feature. It's no deal breaker if I can set it up from the iPhone, but I'm not sure. Thanks!"
What Verizon is trying to show is that the consumer desire for a Chocolate is somewhat comparable with the iPhone (regardless of whether that's true or not). Sales figures is the best way to show that. It has nothing to do with how well the company itself maximizes its profits on the sale of the phone. Simple business concepts.
Simple PR: "We've sold x Chocolates this quarter." or "We made x dollars on sales of the Chocolate this quarter."
First for potential customers, second for shareholders.