LG shows off Rolex cellphone concept

LG has already teamed up with Prada and Roberto Cavalli on a couple of fashionphones, and it now looks like it might be ready to work with another similarly high-end brand as well, with TechDigest catching sight of a Rolex concept phone the company recently had on display. Unfortunately, LG doesn't seem to have allowed any pictures of the mysterious yet surely classy phone to be taken, although TechDigest has thankfully provided a description of it to make up for that unfortunate absence. Apparently, the centerpiece of the phone is a presumably-genuine Rolex watch-face that's embedded in the casing, which gets complemented by "luxurious leathery exterior," all of which reporetedly looked "reassuringly expensive." While there's no word on a possible release, or any evidence of Rolex's direct involvement for that matter, TechDigest says the phone, and other other concept devices on display (including one with a " fully transparent keypad"), were all "pretty well manufactured," which suggests a release could at least be possible.

[nevarDeath Posted Oct 10th 2007 4:40PM]

I think the title is a little misleading..."Showing off", they're not really doing that if they're not allowing pictures. The lack of pictures is lame.

[(Unverified) Posted Oct 10th 2007 4:57PM]

Oh great, I was hoping there was some way that these overpriced cell phone gadgets could get even more overpriced. Hooray.

[(Unverified) Posted Oct 10th 2007 6:11PM]

Hey Dan. Hopefully the title is pretty fair though - the phone is being 'shown off' in an exhibit case at the company's public demo centre, and they took a bunch of us journalists around. They were just pretty clear about the 'no photos' rule, and it would've been disrespectful to sneak a pic. I agree, it would make a much better story with visual proof :o(