do you not think that the powers at be have thought about changing the name of the retailer. overseas carphone is known as the phonehouse. carphone warehouse is more than a name its now a brand and messing about with titles would only negatively affect the brand. i agree the name is antiquated but it doesnt seem to affect carphone sales/profits
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Maybe I'm wrong but before I spent money & effort re-branding (or expanding) core services I'd probably look at my name. Carphone? Really?
do you not think that the powers at be have thought about changing the name of the retailer. overseas carphone is known as the phonehouse. carphone warehouse is more than a name its now a brand and messing about with titles would only negatively affect the brand. i agree the name is antiquated but it doesnt seem to affect carphone sales/profits