Estimated time drivers save by using real-time GPS traffic updates
Drivers that use GPS systems with real-time traffic info spend 18% less time behind the wheel than those who do not.
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I think it's not proprietary content as much as a new type of mechanism that allows a "tile" to declare what information it needs from the internet, rather than having to worry about exactly how and when it gets from the internet to the phone.
Initially I was excited about this interface and then not so much as time passes and it becomes a ad presenter instead of a content provider. I've met these guys and they are completely drugged by their product and narassistic view of self. They won't even be aware when they're product is eclipsed and company fails until the investors lock the door.