The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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I should also point out the "urban legend" of "No va" vs "Nova" in Spanish...
Quote:
First of all, the phrase "no va" (literally "doesn't go") and the word "nova" are distinct entities with different pronunciations in Spanish: the former is two words and is pronounced with the accent on the second word; the latter is one word with the accent on the first syllable. Assuming that Spanish speakers would naturally see the word "nova" as equivalent to the phrase "no va" and think "Hey, this car doesn't go!" is akin to assuming that English speakers woud spurn a dinette set sold under the name Notable because nobody wants a dinette set that doesn't include a table.
http://www.snopes.com/business/misxlate/nova.asp