How can a company that's losing money hand-over-fist, mostly due to their inability to make a halfway-decent phone justify such pointless expenditure? Instead of giving away free phones, they'd do better investing in producing better products in the first place.
It's not free nor is there any guaranteed coverage for the masses. They're giving away free phone to celebrities in the hope that the celebrity likes it, makes a point of mentioning that they like it, that those comments are covered in the media and that people actually care what Halle Berry or whoever actually thinks about mobile phones.
It's just a waste of money for limited-to-no return. Like I said already, they should try making decent phones instead, it'd be more likely to get them customers than this shallow attempt at what amounts to bribery.
“Measuring 21.5 inches each, with 1920 x 1080 resolution, 1,000:1 contrast ratio, and optical multitouch technology under their chunky bezels, these two models represent the biggest mainstream push for touchscreen computing yet.”
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How can a company that's losing money hand-over-fist, mostly due to their inability to make a halfway-decent phone justify such pointless expenditure?
Instead of giving away free phones, they'd do better investing in producing better products in the first place.
...uh I don't know - maybe free advertising...???
It's not free nor is there any guaranteed coverage for the masses.
They're giving away free phone to celebrities in the hope that the celebrity likes it, makes a point of mentioning that they like it, that those comments are covered in the media and that people actually care what Halle Berry or whoever actually thinks about mobile phones.
It's just a waste of money for limited-to-no return.
Like I said already, they should try making decent phones instead, it'd be more likely to get them customers than this shallow attempt at what amounts to bribery.