Because they know that it only takes one famous person to make or break their phone. How much does it cost to give those phones away? How much will they make, if even one celeb mentions that he/she loves the phone? Worthwhile? Definitely.
It takes a lot more than one celebrity to make a phone a success. And it doesn't matter how many times Johnny Depp or Ellen Page mentions their Motorola phone, that isn't going to persuade most people to go out and buy one.
Yeh, but what happens when the celebrity says, "This handset sucks." Which I'm sure they problably do say and that's one good reason why hardly anyone uses Motorola handsets anymore.
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Because they know that it only takes one famous person to make or break their phone. How much does it cost to give those phones away? How much will they make, if even one celeb mentions that he/she loves the phone? Worthwhile? Definitely.
It takes a lot more than one celebrity to make a phone a success.
And it doesn't matter how many times Johnny Depp or Ellen Page mentions their Motorola phone, that isn't going to persuade most people to go out and buy one.
Yeh, but what happens when the celebrity says, "This handset sucks." Which I'm sure they problably do say and that's one good reason why hardly anyone uses Motorola handsets anymore.