Now at Ikea: get some mobile with your Swedish meatballs

Meet Ikea Mobile. No, it's not a phone, and no, you don't have to build it yourself. Well, actually, you sort of do -- the new kiosks popping up in those giant blue megastores transmit deals to you via text message by photographing a barcode on the display, which we guess constitutes a do-it-yourself ad flyer of sorts. It's cool, we suppose, but we seriously would be all over an Ikea phone that shipped to you in like twenty pieces, especially if it was suspiciously cheap.

[Via OhGizmo!]

[Dahk Posted Feb 17th 2008 7:45PM]

Mmmmmm. Their Swedish meatballs are like the greatest meatballs ever.

[fernando Posted Feb 17th 2008 8:42PM]

we love ikea

[Sepirioth Posted Feb 17th 2008 9:27PM]

Anything under 31 parts and count me in. At least I know I wont end up unconscious the floor due to this Ikea product :)

[(Unverified) Posted Feb 17th 2008 9:51PM]

Ah, it's a slow news day.

[(Unverified) Posted Feb 18th 2008 8:58AM]

It would be like lego, I love Ikea they should rock that build your own phone idea!

[(Unverified) Posted Feb 19th 2008 5:21PM]

How again does this send a text message to your phone?

Is it random ads/texts?

This doesn't make sense to me.

[(Unverified) Posted Feb 18th 2008 3:51PM]

To clarify the description, I believe they way this actually works is that IKEA sends you a text message with a "barcode" which is a series of letters/numbers/characters (you don't have to go to the store to get the text messages). Then when you do go to the store, you hold your phone up to this display and it it reads/photographs the code on your phone. Then a coupon or something is available to you. I know the Seattle (OK, Renton) store is doing this, I just have not been by recently to try it out though I am receiving their text messages.