To clarify the description, I believe they way this actually works is that IKEA sends you a text message with a "barcode" which is a series of letters/numbers/characters (you don't have to go to the store to get the text messages). Then when you do go to the store, you hold your phone up to this display and it it reads/photographs the code on your phone. Then a coupon or something is available to you. I know the Seattle (OK, Renton) store is doing this, I just have not been by recently to try it out though I am receiving their text messages.
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To clarify the description, I believe they way this actually works is that IKEA sends you a text message with a "barcode" which is a series of letters/numbers/characters (you don't have to go to the store to get the text messages). Then when you do go to the store, you hold your phone up to this display and it it reads/photographs the code on your phone. Then a coupon or something is available to you. I know the Seattle (OK, Renton) store is doing this, I just have not been by recently to try it out though I am receiving their text messages.