The whole closing of all Starbucks worked for Starbucks because there are many, many people who love their products, gaining them a lot of publicity. People do not love Sprint, they tolerate them. They love SERO. It's like dating someone you don't like much because the person has a very nice car (or whatever else might prompt you to stay).
We know you've been on hard times. People might just think you've gone out of business.
Closing Starbucks did earn them quite a bit of PR, but that's ancillary to the actual decision.
Closing all locations (locally) simultaneously ensures that all of their employees received the same new information and training. This means that if I go to Starbucks A this morning and then Starbucks B on the way home, whatever they're doing "new" is going to be uniform across those locations. Instead of issuing a retraining statement / strategy to managers and waiting for it to shake down through the ranks, it gets it over with in one fell swoop.
I hope more companies start doing this. Apple already does this to some extent due to their extremely tight control over their retail presence.
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Dear Sprint,
The whole closing of all Starbucks worked for Starbucks because there are many, many people who love their products, gaining them a lot of publicity. People do not love Sprint, they tolerate them. They love SERO. It's like dating someone you don't like much because the person has a very nice car (or whatever else might prompt you to stay).
We know you've been on hard times. People might just think you've gone out of business.
Much "love,"
derX
I beg to differ.
Closing Starbucks did earn them quite a bit of PR, but that's ancillary to the actual decision.
Closing all locations (locally) simultaneously ensures that all of their employees received the same new information and training. This means that if I go to Starbucks A this morning and then Starbucks B on the way home, whatever they're doing "new" is going to be uniform across those locations. Instead of issuing a retraining statement / strategy to managers and waiting for it to shake down through the ranks, it gets it over with in one fell swoop.
I hope more companies start doing this. Apple already does this to some extent due to their extremely tight control over their retail presence.