Closing Starbucks did earn them quite a bit of PR, but that's ancillary to the actual decision.
Closing all locations (locally) simultaneously ensures that all of their employees received the same new information and training. This means that if I go to Starbucks A this morning and then Starbucks B on the way home, whatever they're doing "new" is going to be uniform across those locations. Instead of issuing a retraining statement / strategy to managers and waiting for it to shake down through the ranks, it gets it over with in one fell swoop.
I hope more companies start doing this. Apple already does this to some extent due to their extremely tight control over their retail presence.
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I beg to differ.
Closing Starbucks did earn them quite a bit of PR, but that's ancillary to the actual decision.
Closing all locations (locally) simultaneously ensures that all of their employees received the same new information and training. This means that if I go to Starbucks A this morning and then Starbucks B on the way home, whatever they're doing "new" is going to be uniform across those locations. Instead of issuing a retraining statement / strategy to managers and waiting for it to shake down through the ranks, it gets it over with in one fell swoop.
I hope more companies start doing this. Apple already does this to some extent due to their extremely tight control over their retail presence.