Emphasizing that
Virgin Mobile India's launch is a "brand franchise," not an MVNO, Virgin chief Sir Richard Branson has unveiled the partnership with Tata Teleservices to bring the company's marque to a range of CDMA handsets in one of the world's largest and fastest-growing mobile markets. The franchising scheme is an interesting one because it allows both Tata and Virgin to hook up with other partners, and indeed, Branson has already said that he'll be shopping the service to GSM carriers later this year. As part of the launch, Virgin Mobile is touting ten "industry firsts" -- and while most of them are marketing mumbo jumbo, it's notable that every single phone offered by the
carrier MVNO brand features a color display and FM radio. The service is available now.
[Via
mocoNews]
posted Mar 4th 2008 3:51AM
One of their plans actually pays you Rs. 0.10 for every incoming call that you receive. Industry first, I believe.
thats less than a buck. Holy cow. That's why I like the hookups for stuff from my family in India. Dirt cheap things
any body knows bout the out going rates??
i mean u charge .10 paise more for outgoing than oder providers and say that we are crediting .10p to recievers acc. will not make any difference..cud be this way....wt say