Motorola's Chief Marketing Officer takes a hike
By Chris Ziegler 
posted Mar 7th 2008 12:28AM
posted Mar 7th 2008 12:28AM
Could this finally spell the end for Motorola's well-worn FOUR LETR marketing campaign? Hard to say -- Chief Marketing Officer Casey Keller didn't invent it to begin with -- but for what it's worth, he's gone. It seems Keller left under the cover of night last Friday, while Motorola put off announcing his departure until Thursday of this week; whether that's an indication that he left of his own volition or was shown the door, we don't really know. Interestingly, the company says that it won't be replacing him, instead moving his responsibilities down to his underlings in the B2B and mobile divisions. Knowing what we know of executive compensation packages, that's got to save a buck or two.
Casey Keller? The goalkeeper?
As well he should, especially when marketing consisted of colour variations only.
So long punk.
Must be the goalkeeper, haven't seem him on the field lately!
But seriously, isn't KC the person credited also for the latest razr, the V8 and V9 in which he went 'all in' in a techie way? I was impressed by the latest Razr and to see him gone, it might jeopardize future razr releases. Hope I'm wrong!
How many RAZRs do you need?