NTT DoCoMo revamps logo, our entire belief system crumbles
By Chris Ziegler 
posted Apr 18th 2008 10:16AM
posted Apr 18th 2008 10:16AM
posted Apr 18th 2008 10:16AM
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"unlimited potential.....in your pants" would have been a better slogan.....
i liked the old logo better. not to mention, i liked their service, devices, and pricing better than anything the US carriers have to offer.
Overall, I prefer the previous logo.
What I like about this logo:
- the RED COLOR reminds me of the Japanese Flag
-I like the lowercase letters ( i.e. a t & t )
What I do not like about this logo:
- the inclusion of the Capital Letters : NTT ( all lowercase would have been more edgy)
Who doesn't? And thanks to the little SIM-sized wonder called the HyperSIM you can use a DoCoMo (oh, sorry, docomo) phone in the States, solving part of that equation.
its just been one steady decline for DoCoMo...
i thought them slippin below 50% of the domestic (Japanese) market was near the bottom, but with a logo like this, its bound to get worse...energy they say? i think most would agree the old logo had "energy and dynamism" pegged, now this????
let's see, Softbank hires Brad Pitt and Cameron Diaz and a fluffy white dog, then they proceed to intro some utterly sick phones and continue to do so, and a carrier that was formerly a disgrace is straight hawkin DoCoMo (and to a lesser extent AU's) market share... DoCoMo's response, lets rework our logo...priceless.
You're absolutely right - this smacks of management worry about the hammering they're taking competitively and coming up with a solution - a new logo! Yeah. Anyhow, we better start writing them "docomo" now not "DoCoMo" to match their new corporate image.
And if they reach rock bottom in Japan there's always the US which makes docomo look god-like in comparison.
Gee, I wonder how much they had to pay to use the conoco font?
http://images.google.com/images?hl=en&q=conoco&gbv=2
$29.00
http://www.myfonts.com/fonts/otto-maurer/ipoint/star/opentype-ps/391840/
lol. love the question. love the answer.
i knew that font looked familiar.
anyway, the old logo is way better. this one bites. way too plain. and the NTT is really mis-matching
their last logo was all over the place, this one is much better. red in logos usually signifies strength. so with that knowledge plus the other drastic changes in the identity, i wouldn't be surprised to hear some really big announcements coming from them soon. restructuring maybe?
How about some international expansion? America's wireless industry needs a kick-start because it's stuck in the stone age right now.
http://www.japantoday.com/category/technology/view/docomo-unveils-new-corporate-brand
jus like sprucing things up with the red DoCoMo 2.0 campaign did no good, this logo change is gonna blow, callin it now...garish red signs glowing in front of every store...
Been with DoCoMo for for a bit now...this is gross...meanwhile Softbank stays icy cool with the while silver theme, Cameron Diaz, Brad Pitt and the dogs...
ya, someone's asleep at the wheel at DoCoMo, oh and instead of selectin D for Drive, the clown is in R to boot...
Yay! America is behind even more!
this looks strangely like the new Quark & Kodak logo fonts...
No, no, nooooooooo! (Weeps into his coffee)
Oh, and that slogan means 'Holding tomorrow in the palm of your hand', not 'unlimited potential'. Who translated that?
What do you mean, who translated it? It wasn't translated, it's straight out of NTT DoCoMo's English language press release. Click the Read link to see it.
Chris
Oh, well didn't read that (red face). However, I translated the original Japanese slogan. I was unaware they created an entirely different version in English. How odd. I prefer the Japanese version.
Ugh, I liked the original logo, it had just the right mix of colour, and was much more tasteful than this awful 60s kitch-retro thing...