I’ve always admired Helio for their no-nonsense approach to marketing. In fact, when they launched in October 2005, Helio and Sky Dayton promised to “End Confusing Rate Plans and Cheap Gimmicks.” Apparently something went terribly wrong. I wrote a blog post about their latest “near bait and switch” marketing ploy.
SK Telecom may never give up on Helio, but I have.
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I’ve always admired Helio for their no-nonsense approach to marketing. In fact, when they launched in October 2005, Helio and Sky Dayton promised to “End Confusing Rate Plans and Cheap Gimmicks.” Apparently something went terribly wrong. I wrote a blog post about their latest “near bait and switch” marketing ploy.
SK Telecom may never give up on Helio, but I have.
http://blog.sensiblemarketing.biz/cheap-marketing-gimmicks-at-helio/
I'm at a loss to figure how those lame "Don't call it a phone" commercials somehow equaled "no nonsense marketing".
Pretty much nonsense from the start.