Please... everybody stop with the SERO "losing money" talking point, alright?
What Sprint is doing with SERO is akin to an airline selling cut-rate seats on a flight that's only 30% booked. Cruise lines do this as well, for instance on some Caribbean trips during hurricane season; you get to go for cheap, but you know the odds are fairly high that the itinerary won't go as scheduled. For both airlines and cruises, it STILL is better for them than to sail/fly empty vessels.
Likewise, I know that being a Sprint customer means their 'ship' might, ah, one day get re-routed to the T-Islands, or to Bankruptcy Bay. So what? Like my life would be ruined for the 2 hours it would take me to switch carriers and get a new phone, as Verizon fanboys yell out "I told you so!"...
In the end, since much of their network is underutilized, it makes more sense for Sprint to go after some value-conscious (but less faithful) customers to get some extra revenue. It still IS revenue; it's not like the 400 minutes or so + Mobile Web data I'm using up have much of an actual cost basis to them -- call termination costs, bandwidth, paper and postage. Otherwise, the network infrastructure was already there...
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Please... everybody stop with the SERO "losing money" talking point, alright?
What Sprint is doing with SERO is akin to an airline selling cut-rate seats on a flight that's only 30% booked. Cruise lines do this as well, for instance on some Caribbean trips during hurricane season; you get to go for cheap, but you know the odds are fairly high that the itinerary won't go as scheduled. For both airlines and cruises, it STILL is better for them than to sail/fly empty vessels.
Likewise, I know that being a Sprint customer means their 'ship' might, ah, one day get re-routed to the T-Islands, or to Bankruptcy Bay. So what? Like my life would be ruined for the 2 hours it would take me to switch carriers and get a new phone, as Verizon fanboys yell out "I told you so!"...
In the end, since much of their network is underutilized, it makes more sense for Sprint to go after some value-conscious (but less faithful) customers to get some extra revenue. It still IS revenue; it's not like the 400 minutes or so + Mobile Web data I'm using up have much of an actual cost basis to them -- call termination costs, bandwidth, paper and postage. Otherwise, the network infrastructure was already there...