Not really, as the original iPhone was never subsidised (wheras in the UK, pretty much all phones are). So all the 1st Gen iPhone users paid full retail and o2 just sucked up the contract cash, so they stand to gain by letting you extend for another 18 months by giving you a subsidised phone that you would have otherwise got if you'd chosen a different handset.
What is good is that someone put the idea forward and they were intelligent enough not to reject the idea out of hand (as mobile carriers like to do).
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Not really, as the original iPhone was never subsidised (wheras in the UK, pretty much all phones are). So all the 1st Gen iPhone users paid full retail and o2 just sucked up the contract cash, so they stand to gain by letting you extend for another 18 months by giving you a subsidised phone that you would have otherwise got if you'd chosen a different handset.
What is good is that someone put the idea forward and they were intelligent enough not to reject the idea out of hand (as mobile carriers like to do).