Sony Ericsson W580i for AT&T, now with more red

Come on, now, Sony Ericsson, you know what happens when you make too many colors of the same damn phone. The W580i was a serviceable midrange Walkman handset in its heyday, but without 3G, it's pretty hard to justify the $99 after contract and rebate that AT&T is asking for the thing in its latest shade -- a nice, shiny red. Ironically, the 3G-equipped Z750a is a solid $50 less, so yeah, we're really not seeing where AT&T is going with this. To be fair, $99 is the same price being asked for every color of the W580i (and there are many at this point), but shouldn't they be using this golden opportunity to lower prices across the board to somewhere within the realm of reason and logic?

[Via phoneArena]

[(Unverified) Posted Jun 26th 2008 7:54PM]

The phone is free with new contract or upgrade at Best Buy Mobile, so it's a good buy in that sence.

[(Unverified) Posted Jul 1st 2008 11:57PM]

Ya, ALL the colors are definitely free, no matter what type of 2-year contract you sign up for, 2 year new, upgrade, add a line, all that stuff !

[(Unverified) Posted Jun 26th 2008 8:10PM]

w760? Anyone? Sony? 580 is showing its age a bit now and dangling the 760 for a while. I wasn't holding out on getting a walkman phone because it's red or bust I'm holding out because I want current technology.

[(Unverified) Posted Jun 26th 2008 8:09PM]

The red one, just like all the other colors are $49.99 after 50 dollar mail in rebate

[Daergar Posted Jun 26th 2008 8:30PM]

I lusted after this phone for a while, but after having played with one at a Sony Style store a while back, I'm very glad I didn't buy one. I bought toys with my own allowance that felt nicer than that!

[jrk Posted Jun 26th 2008 9:13PM]

i got this phone when it first came out.. last september. bought it direct from sony. good phone, but really.. the colours are done. new phone time, not new colour time. fix the keypad. next!

[(Unverified) Posted Jun 26th 2008 9:16PM]

The 580i is free at RadioShack. Almost all AT&T phones are considerably cheaper at RadioShack and don't include mail-in rebates or anything.

[bonesb Posted Jun 26th 2008 9:35PM]

Yet another POS phone with a new color. Sure the iPhone's coming.

Where's the SE W760, Moto W760R, Nokia N95 NAM. I'd take those in red.....

[(Unverified) Posted Jun 27th 2008 5:33AM]

There's some promo codes out there which will give you $100 off a phone online at at&t's website, rendering this baby free with new contract.

[(Unverified) Posted Jul 28th 2008 6:02AM]

okay maybe i'm wrong

but this phone is not even a year old...