Ikea launches British MVNO
By Chris Ziegler 
posted Aug 5th 2008 1:42PM
posted Aug 5th 2008 1:42PM
We figure that you've already made ten jokes in your head by now after reading the headline -- you know, about how the phones come in thirty pieces, have diabolical names like "Kramfors," and look like they belong in dorm rooms -- so we're going to spare you and get straight to the point for a change of pace. The furniture empire's UK division has launched an MVNO on T-Mobile's backbone (not to be confused with those little Ikea Mobile kiosks in the US) that follows its sofa mantra to the letter: cheap and simple. It's a prepaid service that requires an initial £10 (about $20) investment, and if we had to guess, the phones themselves are probably about as basic as they come. Would we buy a Samsung "Ektorp"? Hell yeah, we would.
I wonder if the phones will come with image only instructions, an allen wrench, and *almost* all of the parts that you need to put it together all in one nice little flat pack.
We don't have Ikea in Denver. We've got American Furniture Warehouse. Jake Jabbs ftw!
Can they please do that on T-Mobile in the States too? I'd be all over that.
They should call i iKea.