Rogers renames Home Calling Zone to Talkspot

Rogers' in-home WiFi calling service -- think T-Mobile's HotSpot @Home but with more polar bears, poutine, and curling -- never had the most elegant name. "Home Calling Zone" just doesn't roll off the tongue in the way that any marketing department-friendly brand should (not to suggest that "HotSpot @Home" does), and Rogers has acted swiftly to rectify its faux pas by rebranding the service simply "Talkspot." The features and pricing remain the same, as does the two-strong lineup of the BlackBerry Pearl and Nokia 6086, but at least customers will now enjoy a slightly less-awkward experience trying to describe the service to their friends and family.

[Via MobileSyrup]

[(Unverified) Posted Aug 7th 2008 4:58PM]

Polar bears? We don't have any polar bears in Canada. Maybe way up in the NWT, but there is certainly no Rogers coverage there!

P.S. No one in Canada cares about curling, just old men.

[(Unverified) Posted Aug 27th 2008 3:23AM]

there are polar bears in manitoba
and i care about curling... all the fun of bowling on ice!... great drinking game

[(Unverified) Posted Aug 8th 2008 2:03AM]

poutines are nice:D lol and for polar bears arent really alot in cannada ! haha canda is kinda umm hmm how do i say dis modernized! ha lmao!
and thats preety cool ha that rogers has wat tmobile has all dey need now is to bring back the sidekicks in cannada :) cause sidekicks are preety tight lol.

[(Unverified) Posted Aug 8th 2008 3:21PM]

Cincinnati Bell Wireless has jumped on the UMA WiFi calling bandwagon too... Unfortunately they are marketing it with a commercial featuring Nick Lachey, so the service is doomed to fail...

[ReticentJohn Posted Aug 10th 2008 4:31PM]

You guys actually let people with such narrow geographical scope and nothing more than absurd stereotypical myths blog for you? Wow.

[(Unverified) Posted Aug 21st 2008 1:50PM]

It's just their sense of humour, lighten up a bit.