The amount of electronics thrown away rather than recycled in 2007.
The EPA reports that 82% of electronics disposal in 2007 ended up in the garbage (mostly landfills) rather than a recycling center. (source: EPA, July 2008)
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VZW may have the best coverage in urban locations, but when it comes to rural areas, they were lacking. This just exapnds their coverage, giving even better coverage. Just because they labeled themselves as the best coverage in America, doesn't mean they had the best coverage everywhere in America. This purchase will get them one step closer though, and makes good sense in the business.
I am a national IT manager for a medium sized business and my company does business all over the lower 48 states. We HAD to go with Verizon because it has it is has by far the best rural coverage, but that still does not mean that it has ALL rural coverage. My company does a lot of business, including on/near many military installations/bases and often times no other company comes even close to the coverage Verizon has to offer. Mind you - my personal cell is AT&T only because I need GSM for going overseas and for the rare occasion AT&T has domestic coverage where Verizon does not...