Well, in French 'er' is pronounced the same as 'eh' is in English and Bell has it's headquarters in Montreal so maybe they think they are just saying 'eh'
“The other one is a biggie, and it's something very noticeable in the videos: touch sensitivity is pretty bad. Using the virtual keyboard proved to be far too painful, and we're pretty sure it wasn't multitouch-friendly.”
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C'mon guys, isn't it obvious? Eh was already taken so they had to go with Er.
I am Canadian so i can say that, eh
Well, in French 'er' is pronounced the same as 'eh' is in English and Bell has it's headquarters in Montreal so maybe they think they are just saying 'eh'