Rogers must be making an enormous profit off that. The up front price to cover the subsidy on a 3 year contract should be WAY lower. AT&T lets you upgrade every 18 months, I can't imagine waiting twice as long at 36 :(
$399 is pretty steep, but is still a very large market of people who will not make the jump to iPhone and are willing to pay ~400 to get this thing. It's all about the market folks. I think a lot of people forget Rogers is a business not a charity. If you were a business and could sell the Bold @ $400, and your customers were willing to pay to have such a device, why would you not? Of course, if sales are low, they've obviously not priced it accordingly, and prices will be slashed. End of story.
You can upgrade on Rogers every 12 months, which if I do my math correctly, allows you to get a new phone sooner than on AT&T. I personally get a new one every year, and the thought of actually having to wait 18 months for a new subsidized phone makes me ill. =)
“The experience was a quick and painful reminder that no matter how pretty the window dressing is here, HTC has staged its fashion show in a building that should be scheduled for demolition.
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Rogers must be making an enormous profit off that. The up front price to cover the subsidy on a 3 year contract should be WAY lower. AT&T lets you upgrade every 18 months, I can't imagine waiting twice as long at 36 :(
$399 is pretty steep, but is still a very large market of people who will not make the jump to iPhone and are willing to pay ~400 to get this thing. It's all about the market folks. I think a lot of people forget Rogers is a business not a charity. If you were a business and could sell the Bold @ $400, and your customers were willing to pay to have such a device, why would you not? Of course, if sales are low, they've obviously not priced it accordingly, and prices will be slashed. End of story.
You can upgrade on Rogers every 12 months, which if I do my math correctly, allows you to get a new phone sooner than on AT&T. I personally get a new one every year, and the thought of actually having to wait 18 months for a new subsidized phone makes me ill. =)