http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/ Engadget Mobile Comments for Virgin Mobile USA: profit, ARPU down http://mobile.engadget.com/media/feedlogo.gif http://mobile.engadget.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/Aug 18th 2008 7:48PMhttp://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/
Such a disappointment.
]]>Aug 19th 2008 12:17AMhttp://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/
I've been a loyal Helio owner, very happy to spread the word about the service. Now, since Virgin has bought Helio, and destroyed all of it's corporate culture, I'm telling people to shy away and I will be cancelling my service as soon as the Helio name disappears, even if my contract isn't up yet. Sprint here I come! (Hooray Airave!)

Sorry Virgin, you'll be losing me too.]]>Aug 19th 2008 12:09PMhttp://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/Dec 3rd 2008 2:18PMhttp://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/http://mobile.engadget.com/2008/08/18/virgin-mobile-usa-profit-arpu-down/
The big thing in the sales and retention of customers is CRM customer relationship management something Virgin Mobile is lacking, hence the inability to keep customers. They have that automated customer service representative which spends most of your time trying to steer you toward signing up for service or services offered, or trying to get you to add money to your account, actually speaking to a Live Adviser as they call it is an arduous task at best, I think it's done to discourage people from getting credits for services charged that you have never used or have.

The Helio customer will bolt when their contracts are up.

They pretty much deserve to disappear like all the other MVNO's.]]>Sep 16th 2008 6:41PM