Read the fine print closer for how to qualify for the $549 price. Or you can just add it to your cart and see if it says $549 or $999. If you've just gotten a phone from AT&T recently, it's going to change to $999 when you sign in to your account and try to upgrade.
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$999.99 if you don't qualify for a rebate! AT&T has got to be joking!!!! Maybe I'll skip my mortgage payment this month for a Bold, probably not.
$1000? Where do you see that?
The site says $549.99 w/out plan and w/out rebate.
Read the fine print closer for how to qualify for the $549 price. Or you can just add it to your cart and see if it says $549 or $999. If you've just gotten a phone from AT&T recently, it's going to change to $999 when you sign in to your account and try to upgrade.