Sony Ericsson's new ad shows off the C905's camera and absolutely nothing else

An ad campaign shot entirely on a mobile phone camera? Well, Sony Ericsson -- claiming to be the first -- has done it, using the C905, ostensibly to prove what an awesome (8.1-megapixel) camera it boasts. The results can be found exclusively in December's issue of FHM, and are what Sony Ericsson Marketing Director David Hilton calls an "amazing opportunity" to "show off the capabilities" of the Cyber-shot. So let's just get this straight: your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we're supposed to be impressed with the camera? Okay, we'll admit it: we're pretty impressed.

[Via PicturePhoning]

[(Unverified) Posted Nov 3rd 2008 4:54AM]

Where was the phone?!?!?!

o_0

[(Unverified) Posted Nov 3rd 2008 6:34AM]

http://twitter.com/savocado/status/987474206

[Ysleiro Posted Nov 3rd 2008 11:42AM]

ooooohhhhh. Forget the phone !

This ad makes me want to call a certain girl I know and have her come on over tonight.

[(Unverified) Posted Nov 3rd 2008 4:06PM]

I'm a big fan of touching everything portrayed in this photo.

[slamEVIL Posted Nov 3rd 2008 5:08PM]

SOLD!

[(Unverified) Posted Nov 4th 2008 11:27AM]

They're advertising a phone in this picture?