I hate the iPhone as much as the next guy but c'mon! You have 30 seconds to run a TV ad, and so much you want to showcase in those 30 seconds. There's no way Apple can use current realtime speeds in their ads, unless they talk about only 1 feature. Apple would have to spend more in creating ads if they were to showcase only one feature per ad, and we'd be annoyed to the extreme by having a bigger hemmorrage of iPhone ads. People have to be reasonable and don't expect every little detail of a commercial to be true to reality.
I beg to differ. In this ad they are specifically showcasing the speed of the "iPhone 3G", letting the viewer believe that they show the performance in "real time". There are many ways to do this in a more honest way - a minor one would be to quickly change scene between each operation..
Also the expectation of "truth in advertising" is quite a bit higher in EU/Europe than in the US. You can certainly see from other aspects of this ad (the basic introduction to what "3G" means) that this is an ad that was primarily targeting the US market, simply changing the accent of the person speaking for the UK.
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I hate the iPhone as much as the next guy but c'mon! You have 30 seconds to run a TV ad, and so much you want to showcase in those 30 seconds. There's no way Apple can use current realtime speeds in their ads, unless they talk about only 1 feature. Apple would have to spend more in creating ads if they were to showcase only one feature per ad, and we'd be annoyed to the extreme by having a bigger hemmorrage of iPhone ads. People have to be reasonable and don't expect every little detail of a commercial to be true to reality.
I beg to differ. In this ad they are specifically showcasing the speed of the "iPhone 3G", letting the viewer believe that they show the performance in "real time". There are many ways to do this in a more honest way - a minor one would be to quickly change scene between each operation..
Also the expectation of "truth in advertising" is quite a bit higher in EU/Europe than in the US. You can certainly see from other aspects of this ad (the basic introduction to what "3G" means) that this is an ad that was primarily targeting the US market, simply changing the accent of the person speaking for the UK.