The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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"Sure, we could have these phones, but no one's going to buy them cause everyone just wants whatever's free."
And in Japan, it's the phones like this that are "free" (well, not that Tiffany one, and not the full touch-screen dealies, but most of the rest).