The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Such as the price of their phones? You would think that a couple thousands would at least get you the best qwerty keyboard in the world...I guess not.
If you can afford a Verttu, you can afford paying someone else to send your messages for you - no QWERTY needed.